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Japan Market Research and Consumer Surveys
We bring you qualitative and quantitative research based on consumer surveys conducted in Japan across a wide range of industries. We also offer insight into the Japanese market based on extensive Japan market research reports.
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Japan Market Insight
Jewelry Market in Japan
As one of the most affluent countries in Asia, you would expect jewelry to big business in Japan. They have their own “Jewelry Day” which takes places annually on November 11 which was the day when “carat” was first authorized as the weighing unit in Japan (1909). The jewelry day campaign has been conducted since 1986 just in time for the winter holiday season.
Healthy Japan and The Rise of the Organic Food Market
In Japan where most people are considered thin and healthy, this would be the last place you would least expect to find people looking for the latest health and diet ideas. However, you would be hard pushed to find those more interested in finding ways to lose weight than in this part of the world.
Japanese Natural Hot Springs Are The Natural Way to Relax
For a society which is well renowned for its long work hours and the inevitable stress that comes with it, the Japanese still have one source of leisure which has stood the test of time. This is the Japanese “onsen” – which are Japanese natural hot springs produced for both outdoor and indoor baths.
More...
- Feb 12, 2010 3 Ways to Celebrate Valentine's Day in Japan
- Feb 1, 2010 Expanding the Ever Growing Manga Market Overseas
- Jan 27, 2010 Japanese Gothic Lolita Fashion: A Living Example of Tokyo Underground Fashion Street Style
- Jan 22, 2010 Keeping Warm in Japan and What it Means to Market Entry
- Jan 13, 2010 Shall we Eat Out at Home? Growing Market for "Eating-In"
- Jan 4, 2010 Japan's Mobile Phone Industry - Market Sensitivity at its Best
- Dec 28, 2009 Vol. 4 Fashion Trend Reports of Tokyo Women In Their 10’s, 20’s and 30’s
- Dec 20, 2009 Famous Street Illumination is Back in Omotesando, Tokyo for the First Time in 11 Years
- Dec 6, 2009 Interview with Dylan Robertson: Yoga Instructor, Long-Time Tokyo Resident and Creator of Hello Yoga
- Dec 5, 2009 "Top 30 Best-Selling Products of 2009" in Japan
- Nov 28, 2009 The Changing Face of Japanese Tourism – Volunteering in Southeast Asia to Luxury Hotel Packages for Career Women
- Nov 20, 2009 Yoga Gets Specialized in Japan
- Nov 14, 2009 Jimmy Choo for H&M: Limited Edition "Luxury Brand For Mass Market" Collaboration – Every Fashionista’s Dream
- Nov 6, 2009 How Yoga Came to Japan and has Eclipsed the Whole Sporting Community in Japan
- Oct 19, 2009 Vending Machines – Full of Technological and Marketing Potential
- Oct 7, 2009 Travel Patterns in Japan – From Travel Destinations to Transportation Methods
- Oct 5, 2009 Vol.3 Fashion Trend Reports of Tokyo Women In Their Twenties
- Oct 2, 2009 What is healthy, earth-friendly, and economical? Bicycles!
- Sep 25, 2009 Japan's Evolving Gaming Industries – Trends and Future
- Sep 16, 2009 Electrifying Tokyo Taxis with a little help from the Japanese Government
- Sep 15, 2009 Supplying Innovation – high-quality USA product to support DRYMIST™ Technology
- Sep 11, 2009 Tokyo International Gift Show 2009 is as busy and exciting as in previous years
- Sep 10, 2009 Private Hermes Helicopter to connect Tokyo to Narita International Airport
- Sep 7, 2009 "Tokyo Girls Collection" fashion show draws more than 200,000 teenage girls and twenty somethings.
- Sep 1, 2009 Vol. 2: Fashion Trend Reports of High School Girls in Japan
- Aug 27, 2009 "Fast Fashion" trend in Japan: Cheap is better than Luxury?
- Aug 11, 2009 Samurai Pedometer: Mission to Unify Japan in the Year 1500, While Exercising?
- Aug 11, 2009 Latest Fashion Trends Of Tokyo Women In Their Thirties
- Aug 10, 2009 New Concept Café: Women in 20's for Test Marketing
- Aug 6, 2009 "Kawaii" (Cute) Design to Appeal to Younger Generation: Hot/Cold Water Bottle
- Aug 4, 2009 Mom-Daughter Communication Promoted by Cooking Toys
- Aug 4, 2009 "Pitamin" Stress Ball Sticking Around
- Aug 4, 2009 The Grooming Effect: Growing Market for Men's Cosmetics
- Aug 3, 2009 Japan Sports Fans Keep Their Cool
- Aug 3, 2009 Fathers And Sons Bond Through GUNDAM
- Aug 3, 2009 Indoor Fireworks Blasting Off In Japan
Japan Consumer Surveys
Questionnaire Survey on Cars
Survey on 300 Japanese male and female drivers license holders between the age of 20 and 49 who live in Japan and have registered with “D Style Web” within the last six months.
Questionnaire Survey on Family Restaurants
Questionnaire Survey on Japanese males and females between the ages of 20 to 59 who live in Tokyo area and go to Family Restaurants more than once a month.
Questionnaire Survey on the “Cool Biz” energy saving campaign
Project name: Questionnaire Survey on businessmen for the energy saving campaign (not wearing a jacket or tie) during the summer known as “Cool Biz” for 300 Japanese males. Subject (Respondents): Japanese males of age 20 – 49, who reside who reside in Tokyo metropolitan area, registered on “D STYLE WEB” and who usually wear a suit for work. (N= 300)
More...
- Apr 9, 2010 Questionnaire Survey on Hair Salons and Barber Shops
- Apr 2, 2010 Questionnaire Survey on Fast Food Restaurants
- Mar 26, 2010 Questionnaire Survey on Pocket Tissues
- Mar 26, 2010 100 Yen Store (Dollar Store) Survey for 200 Japanese Men and Women
- Mar 19, 2010 Survey on Japanese Credit Card Usage
- Mar 12, 2010 Outlet Mall Survey for 300 Japanese Men and Women
- Mar 5, 2010 Tennis Shoe (Sneaker) Survey for 260 Japanese Men and Women
- Feb 26, 2010 Wallet and Purse Survey for 240 Japanese Men and Women
- Feb 19, 2010 Sports Survey for 400 Japanese Men and Women
- Feb 12, 2010 Coffee Shop Survey for 50 Japanese Men and Women
- Feb 5, 2010 Regular and Low-Malt Beer Survey for 50 Japanese Men and Women
- Jan 29, 2010 Convenience Store Survey for 50 Japanese Men and Women
- Jan 22, 2010 Jeans Survey for 300 Japanese Men and Women
- Jan 15, 2010 Mirror Usage Survey for 600 Japanese Men and Women
- Jan 8, 2010 Survey on Hair Dryer Usage for Japanese Consumers