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Questionnaire Survey on Family Restaurants

Questionnaire Survey on Japanese males and females between the ages of 20 to 59 who live in Tokyo area and go to Family Restaurants more than once a month

Project name: Questionnaire Survey on family Restaurants
Subject (Respondents): Japanese males and females of age 20 – 59 (N=280)
Distribution of respondents:

Research conducted on: September 12 – 30, 2005

Research Results
What day and what time do you go to the Family Restaurant?（SA

【The day and time people go to Family Restaurant　N=280】
【Overall】
The most popular times to go to Family Restaurants were as follows:
No.1: Monday to Friday at night (21.2%)
No.2: Monday to Friday during the daytime (20%)
No.3: Weekends and Public Holidays (15%)

With how many people do you visit a Family restaurant? （SA）

【Number of people visiting the restaurant N=280】
【Overall】
Almost half of the respondents ( 47.5%) visit the restaurant in twos , whilst 19.6% visit in groups of four.

How much do you spend when you eat at a Family Restaurant? （SA）

No.1: 2000 JPY 57 people (20.4%)
No.2: 1000 JPY 45 people (16.1%)
No.3: 3000 JPY 38 people (13.6%)
The most that the consumers spend at a family restaurant is 20,000 JPY and the least is 500 JPY. The average expenditure is 2368 JPY.

What are some reasons for going to a Family Restaurant? （SA）

【The reasons people go to the restaurant. N=280】
【Overall】
The reasons why the respondents go to family restaurants are as follows:
No.1: The price is affordable (62.9%)
No.2: There is a good atmosphere (48.6%)
No.3: They are open for 24 hours (41.1%)

Which of the following Family Restaurants do you go to the most?（SA）

■1st: Saizeriya　53 people(18,9%)　-　Male 24 people、Female 29 people
【Reasons】

・It is cheap but they offer a wide variety on their menu (especially salad). I can eat many different meals when I am hungry as normally their meals are small. （Male 25yo　Engineer/Profession）
・First and foremost, it is cheap! I like Italian food, their menu has a wide variety of items and I feel that I can just go there whenever I want. （Male 34yo　Self-Employed）
・It is just so cheap! I cannot believe that I can eat so much pasta for only 299 JPY. The restaurant is big so I can just relax with my boyfriend or friends. I like their pizza and pasta. （Female 20yo　University Student）
・Prices are all very affordable so I can order a lot. I like their drink bar and I can stay there for a long time. （Female 43yo　Housewife）

■2nd: Denny’s 43 people (15,4%)　-　Male 20 people、Female 23 people
【Reasons】

・They have good food and good hospitality. The restaurant is clean and there is a lot of variety on their menu (focusing on seasonal ingredients). （Male 28yo Part-Timer　）
・The food is delicious and there is also an inexpensive set meal menu. （Male 50yo　Administrator）
・Their food is delicious and I also like their coffee. Their tables are larger than other family restaurants. （Female 35yo　Housewife）
・They have a wide choice of items for a good price. Their staff are always courteous. （Female 39yo　Administrator）

■3rd: Gusto　25 people (8,9%)　-　Male 13 people、Female 12 people
【Reasons】

・Their food is cheap and they have many different kinds of meals. They separate the smoking and non-smoking areas well. （Male 25yo　Vocational School Student）
・The price is cheap and the food is ok. （Male 40yo　Administrator）
・It is cheap and delicious. I like their menu too.（Female 20yo　University Student）
・It is inexpensive with many kinds of meals. They deliver too, so it is convenient. （Female 44yo　Housewife）

※40people (14.3%) answered that there were no specific reasons.

Which of the following Family Restaurants do you go to the least? （SA）

■1st: Gusto　36 people (12,9%) -　Male 21 people、Female 15 people
【Reasons】

・I don’t like their food. It is very loud inside. （Male 28yo　Part-Timer）
・They always seem too busy and I can’t relax there. （Male 39yo　Sales）
・I feel very uncomfortable because there isn’t enough space between the tables. （Female 27yo　Housewife）
・It is very cheap so I can’t expect much but their meals are not good. Also, I cannot relax as they have TVs on their tables. （Female 35yo　Housewife）

■2nd: Royal Host　15 people (5,4%)　-　Male 6 people、Female 9 people
【Reasons】

・I feel that the food is expensive and there are not too many meals that I would like to try. (Male 33yo　Others）
・It is very expensive. （Male 40yo　Administrator）
・It is more expensive than other restaurants. I dislike the taste of their food. （Female 26yo　Part-Timer）
・They often bring food which is not hot enough. I was surprised at first but now I am getting used to it and do not expect much. （Female 33yo　Administrator）

■3rd: Denny’s　14 people (5%) -　Male 8 people 、Female 6 people
【Reasons】

・They do not have a drink bar. (Male 25yo　Clark）
・There is nothing spectacular about their meals. They do not offer anything unique to their restaurant so I get bored easily. (Male 35yo　Engineer/Profession）
・They have no drink bar and only provide hot coffee. （Female 28yo　Administrator）
・Some of their food is very good but it is usually expensive. （Female 31yo　Part-Timer）

※166people (59.3%) answered that there were no specific reasons.

What are some important points when choosing Family Restaurant?（SA）

【Important points when choosing the restaurant. N=280】
【Overall】
The most important points when choosing a family restaurant were as follows:
No.1: It has delicious food (59.3%)
No.2: The price is affordable (53.2%)
No.3: The restaurant is clean (44.3%).

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