Third element in Market Entry Strategy is to understand your customers in the target cities (countries).
Identifying your potential customers and understanding their "needs" and "wants" are one of the most basic and important elements of creating marketing plan (in order to provide WHAT is needed in the market and HOW‒ which may be different from the market situation in YOUR home country).
- Understand customer trends by conducting Online, Telephone, Home visits quantitative research (by surveying approx. 100 to 1,000 individuals)
- Obtain in-depth information on consumer trends by conducting Focus Group Interview (FGI), Home visit interview, etc.
- Understand your potential market (your customers) by analyzing the results of above research